Wet n Wild Photo Focus Dewy Liquid Foundation, Porcelain

The cult-favorite photo Focus franchise has a new innovation: a dewy foundation. This weightless, super-nourishing foundation provides natural, all-day wear. With a silky and creamy texture, the coverage is easily buildable from medium to full and transitions seamlessly from day to night. Ideal for normal to dry skin types, this moisturizing formula blends effortlessly, blurring imperfections and minimizing the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

YOUR SKIN, ONLY BETTER: Formulated with a matte, light-diffusing complex, our high-performing, skin-perfecting foundation helps prevent white cast in photos and delivers a radiant-looking complexion.

SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation provides buildable coverage for a flawless-looking complexion in any kind of light.

BEST FACE FORWARD: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match!

ALWAYS CRUELTY FREE: We are 100% cruelty-free and always have been! We also carry vegan makeup and tools such as foundation, nail polish, contour palettes, lipstick, and makeup brushes.

STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you!

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